Over the last few weeks things have been changing behind the scenes at In Still Motion Photography, as part of these changes I decided to update my branding and that process started with my logo.
A logo isn't just a fancy way to write your brand name - it's the face of your company; most peoples first interaction with who you are and what you do. Therefore designing a logo isn't just a case of choosing a fancy font, it needs a dialogue, and a clear way to communicate that message. This makes the task of selecting a designer all the more important.
For me that process started locally. Part of my love for photography has come from the wealth of creativity within my home city of Sheffield; a hub of makers, musicians, artists, designers and independent businesses. It's from within this inspiring community that I discovered Dave Mullen Jnr.
Nobody understands the importance of good design better than Dave. His work is clean and minimal, with a clear narrative and strong identity.
For Dave the initial process of design doesn't actually start with a pen and paper, it begins with a conversation. A conversation full of questions... What is the brand? Who is my audience? What do I want my logo to say about me? It's through this discovery conversation that he begins to understand what is important to my brand, and how my logo delivers on that.
For my logo I wanted to ensure it had a handmade quality, to mirror the local creative industries. Dave decided that hand lettering the main part of the logo would convey this message best and he began to sketch ideas...
The finished logo is clean and simple, yet soft and gentle, and reflects my brand of photography perfectly.
I couldn't be happier.
To contact Dave Mullen Jnr about branding or any other graphic design work, head over to his website at www.davemullenjnr.co.uk. I would also urge you to check out one of Dave's ongoing projects titled Geometry Club, it's a celebration of precisely aligned architecture in photographs and is the epitome of his clean, minimal design aesthetic.
Thanks for for reading and I hope you'll take the time to browse through the rest of my site, which has recently be redesigned, and let me know what you think in the comments below.